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About "New Deal Skateboards"

"The New Deal" was a prominent skateboard brand that emerged during the late 1980s and played a significant role in shaping the skateboarding culture of that era. The brand was founded by Paul Schmitt, a visionary skateboard industry entrepreneur, in 1990. Schmitt had previously gained recognition for his work as a skateboard deck manufacturer and had contributed to the growth of the skateboard industry.

The New Deal quickly gained popularity for its distinctive and artistic skateboard decks, featuring innovative graphics and designs that set them apart from other brands of the time. The brand became known for collaborating with talented artists, photographers, and graphic designers, creating visually striking decks that appealed to a diverse audience of skateboarders.

One of the defining aspects of The New Deal was its team of professional skateboarders, which included some of the most influential riders of the era. Notable team members included Andy Howell, Ed Templeton, Danny Sargent, and Chris Miller, among others. These riders not only showcased their exceptional skills on The New Deal boards but also contributed to the brand's image and success through their involvement in marketing and promotional efforts.

The New Deal was part of the street skating movement that gained momentum during the late 1980s and early 1990s. Street skating involved performing tricks and maneuvers in urban environments, utilizing elements such as stairs, rails, and ledges. The brand's team members were at the forefront of this movement, pushing the boundaries of what could be achieved on a skateboard in non-traditional skate spots.

The brand's success continued into the early 1990s, but like many skateboard companies of the time, it faced challenges as the industry went through various shifts. By the mid-1990s, The New Deal experienced financial difficulties and eventually went out of business in 1992.

Despite its relatively short-lived existence, The New Deal left an indelible mark on the skateboarding community. The brand's creative and artistic approach to skateboard deck design, coupled with the talent of its team riders, contributed to its enduring legacy. In subsequent years, vintage New Deal decks became collector's items, and the brand's impact on skateboard culture was remembered fondly by those who were part of or witnessed the era. The New Deal's influence can still be seen in the ongoing appreciation for its unique graphics and the lasting impact of its team riders on the skateboarding world.