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About Polar Skate co.

Polar Skate Co. is a skateboard company based in Malmö, Sweden. The brand was founded by professional skateboarder Pontus Alv in 2011. Pontus Alv is known for his unique approach to skateboarding and his artistic vision, which has strongly influenced the identity of Polar Skate Co.

Polar Skate Co. is known for its distinctive and creative graphics, often designed by Pontus Alv himself. The brand has gained a reputation for its focus on creativity, individuality, and a DIY (do-it-yourself) ethos. Polar's aesthetic often reflects a blend of skateboarding, art, and street culture.

In terms of sponsored skateboarders, Polar Skate Co. has had a team of talented riders who represent the brand. Some notable skateboarders who have been associated with Polar include:

  • Pontus Alv: The founder of Polar Skate Co. and a prominent figure in the skateboarding community.
  • Aaron Herrington: A skilled skateboarder known for his unique style and creativity.
  • Hjalte Halberg: A Danish skateboarder who has been a part of the Polar team, known for his technical skills and distinctive approach.

1. Nordic Roots, Global Impact: Established in Malmö, Sweden, by skateboard luminary Pontus Alv, Polar Skate Co. has become a global sensation. Proudly supporting the Edmonton skateboarding community, we're thrilled to bring this innovative brand from Sweden to our local shops.

2. Alv's Fearless Vision: Polar Skate Co. stands out for more than just skateboards; it embodies Pontus Alv's unapologetic vision. In a candid 2014 interview with Jenkem Mag, Alv stressed the brand's essence – freedom and passion, not dictated by financial motives. Echoing Rumor's values, Polar prioritizes the love for the sport over commercial success.

3. Shifting Production to Portugal: In a strategic move, Polar Skate Co. shifted its production hub from Sweden to Portugal. Alv, sharing insights in a 2020 interview with Slam City, cited favorable weather and proximity to production facilities as key factors. This move signifies the brand's commitment to its heritage while adapting to logistical needs.

4. The Unforeseen Rise of Big Boy Pants: Witness the unexpected rise of Polar's Big Boy Pants, catching even Pontus Alv off guard. In a 2020 interview, Alv humorously admitted his surprise at their sudden popularity. This unpredictability mirrors the dynamic nature of skateboarding trends, where influential skaters can spark a craze with a unique style.

5. Last Resort AB – Empowering Skateboarders: Pontus Alv extends his influence beyond Polar with Last Resort AB, a brand aimed at reclaiming skateboarding from corporate influence. In a market dominated by giants, Last Resort AB champions skateboarder-made products, resonating with challenges faced by independent shops like Rumor.

6. Vegan Shoes and Sustainability: Last Resort AB addresses environmental concerns with vegan shoes, aligning with the growing skate community's focus on sustainability. Their canvas shoe option reflects ethical practices, catering to skateboarders seeking eco-friendly and cruelty-free choices.

7. Cinematic Brilliance in Skateboarding Videos: Polar Skate Co. boasts an exceptional team featuring talents like Shin Sanbongi, Dane Brady, and Aaron Herrington. Setting themselves apart, the brand releases full-length skateboard movies, departing from the prevailing trend of short edits. This commitment to storytelling enhances the brand's identity.

In summary, Polar Skate Co. transcends being just a brand; it's an ode to independent skateboarding. With innovative designs, stellar riders, and community commitment, Polar has etched its place in Rumor's heart. Explore Polar products at our Edmonton and Leduc locations and online. Stay tuned for more Brand Knew features, and reach out on our Instagram with brand suggestions or Polar-related questions. Thanks for reading!