Santa Cruz Skateboards and Santa Cruz Bicycles are both iconic brands, but they are not the same company.

Santa Cruz Skateboards

  •  Founded in 1973 by Richard Novak, Doug Haut, and Jay Shuirman under NHS, Inc.
  • Known for its distinctive graphics, high-quality decks, and rich skateboarding heritage.
  • A major player in the skateboarding industry, recognized for its innovative designs and collaborations.

Santa Cruz Bicycles

  • Founded in 1993 by Rob Roskopp, Mike Marquez, and Rich Novak.
  • Specializes in high-performance mountain bikes and has a strong reputation in the cycling industry.
  • Focuses on advanced engineering and technology to produce top-tier bicycles.

Both brands share a connection through Rich Novak, but they operate independently within their respective industries.